Alkemia 2020

Alkemia 2020 turns into a cycle of three online appointments!

As you know, the event planned for Milan Design Week 2020 could not be realized, and in light of the events and the situation we are all experiencing, Alkemia decided to reinvent itself. We asked ourselves how to realize a new experience. We took these months to internally confront and transform our event.
Now we are ready to reconnect our experiences and our group of designers, artists and contributors through a journey made of three streaming meetings and, hopefully soon, a physical space.
Brands, designers, artists, and speakers will take us on a journey of reflection on art and design, awareness in the use of our digital tools, and the role of the senses in reclaiming a richer life. Indeed, through the uniqueness and specificity of the artifacts and works on offer, Alkemia aims to stimulate a broader reflection on the meaning of creativity.
The collaboration between the manufacturing world, designers and artists makes it possible to create a path in which matter is dissolved, purified and recomposed.

The design object thus becomes a tangible sign of a transmutation, of creative processes that have their origins in alchemy.
A metamorphosis involving materials and ideas that, thanks to ingenuity, become products designed to meet contemporary practical and aesthetic needs.
In Alkemia, one is invited to a deep contact with matter that takes form and soul: the objects on display are not generic “things” but specific narrated events. Each product or artistic artifact, in fact, is told through scents, music and words, in a journey through the three main states of the alchemical tradition (albedo, rubedo, nigredo).
Each alchemical state is dedicated to a live evening on our YouTube and Facebook channel.

We look forward to three evenings in the company of Alkemia next October 8, November 5, and December 3 from 8 to 9 p.m. to get together and meet the protagonists of Digital Detox Design.